Know What You’re Talking About: Read!
That line (in fact, the only line in the entire 30 second spot) is taken from a public service announcement which ran on television some years ago. The spot featured a group of young men in a diner having a discussion and although there is no audible dialogue (only background music) the discussion/debate is quickly becoming heated and may even come to blows. Just then, another young man walks in, calmly joins the discussion and very quickly, all involved cool down and listen to what must be words of great wisdom. Frowns turn to smiles and nodding of heads, even handshakes. The camera pans in to reveal a paperback book in our hero’s back pocket, followed by the narrator’s voice intoning “know what you’re talking about: Read!”






